When Retailers Compete On Price, They Really Pay For It

by MR Magazine Staff

In modern retail, there’s little overt haggling in the aisles, but the argument is still being had just the same—and customers are winning it. Faced with expanding omnichannel opportunities, new bargain hunting tools and an ongoing wage gap leaving many middle- and lower-income consumers with little financial flexibility, retailers continue to compete on price to drive traffic into stores. But according to a recent RSR Research pricing report, they’re not fulfilling other critical business objectives—like customer satisfaction and loyalty—that the intense price competition is meant to foster. Read more at Retail Dive.