Retailers Deploy Pre-Order And Backorder Models To Circumvent Supply Chain Delays
Apr 28, 2020
As retailers across the U.S. work to solve supply chain issues related to the delays and ripple effects of COVID-19, some are turning to pre-orders and backorder models as stop-gap solutions. These models allow retailers to continue to sell and generate revenue while keeping customers informed that fulfillment will take a bit longer than usual. As a recent report from McKinsey stated: “Open communication with customers can fill in at least some gaps [as retailers work] to navigate uncertain and ever-evolving conditions successfully.” Read more at Forbes.
