Remember when Black Friday shopping didn’t start until the day after Thanksgiving? Or how consumers had to get up that day at dawn o’thirty to trek down to their favorite store because that was the only way to get the best deals of the season? Online shopping has made in-person holiday shopping less of a necessity, as consumers can now search for the best holiday deals 24/7, while still in their pajamas. But brick-and-mortar stores want to bring back the good old days of having consumers actually venture into the stores, and there’s no better time for that than the upcoming holidays. With record numbers of holiday dollars expected to be spent online according to some estimates, this isn’t an easy ask. Read more at Retail Dive.