Retailers Ready For A Surge Of Super Saturday Shoppers

by Stephen Garner

All the stars are aligned to make this last weekend before Christmas a bigger shopping event than in past years. The final Saturday before Christmas, known in the retail industry as Super Saturday, this year falls three days before Dec. 25, giving shoppers a little more time to use the weekend for last-minute purchases. In 2017, Christmas fell on a Monday, which means by last year’s Super Saturday, families were already starting to gather, and picking up gifts was nearly complete, if not entirely done. This year Dec. 22 is expected to be the second-busiest day for shoppers to visit stores this holiday season, falling only behind Black Friday, according to retail tracking firm ShopperTrak. “Retailers are very reliant on [Super Saturday],” Brian Field, senior director of advisory services for ShopperTrak, told CNBC. “They will count on the in-store traffic to wrap up the season.” Read more at CNBC.