Supermarket sales and profits have been one of the few bright spots during the Covid-19 pandemic, but brands and retailers should be wary of a “business as usual” mentality. In fact, some of the changes to the retail landscape may be permanent. Consumer behaviors and shopping habits have changed, and retailers need to adjust accordingly to stay ahead of this “new normal.” Shoppers expect everything on their lists to be on store shelves. Good inventory management can no longer ensure that happens, as consumer shopping behavior continues to evolve due to the Covid-19 crisis. A study by McKinsey & Company showed that 75% of shoppers in the United States have changed their shopping habits and switched brands for value and convenience reasons. Furthermore, these changes may not be temporary: Four-fifths intend to stay with their newly adopted shopping preferences. Read more at Forbes.