Revolve going public proves that communities are crucial in the era of amazon

by MR Magazine Staff

7.3 million unique visits every month. That’s the kind of reach enjoyed by online retailer Revolve, who plans to go public this quarter and expect to raise $100 million on the forthcoming IPO, a healthy boost to a company nearing $1 billion in annual sales. Unique visitors aren’t the only driver of this digitally native brand; a full 88% of customers from the previous year still shop at Revolve’s online store. Revolve’s successes are a case study of pinpointing their customer’s precise interests, and more importantly, the venues and platforms where their customers are most sales-ready. Revolve shows how brands can thrive in the era of Amazon with ‘community’ as a core differentiator. Read more at Forbes.