by Stephen Garner

Men’s performance lifestyle brand Rhone has opened the doors of its “Midtown Manhattan Retail Experience” at 1585 Broadway, and officially announced plans for its first flagship retail location, opening on March 15, 2019, in New York City’s fastest-growing urban center at Hudson Yards. With an eye on redefining the look of the Midtown man, the hip, industrial pop-up space will feature Rhone’s latest collections in addition to their tried-and-true best sellers.

Rhone’s retail expansion kicks off a new year after the company celebrated doubling in size in 2018. The investment in brick-and-mortar reflects the value Rhone puts on connecting with customers personally, and in creating environments that embody the spirit of the performance brand’s holistic wellness ethos. The Midtown Retail Experience will feature a variety of in-store activations from fitness classes led by NYC’s top trainers to panel discussions on important topics relating to the modern man. At Hudson Yards, customers will be immersed in the Rhone experience through sleek, functional design elements that reflect Rhone’s emphasis on form, fit and quality.

“2019 is gearing up to be a very exciting year for us here at Rhone, we’re expanding our retail footprint, investing in partnerships, and on a mission to continue creating products engineered with principle, performance, and progress for the modern man,” said Nate Checketts, co-founder and CEO of Rhone. “Physical retail complements our ecommerce business because we get to interact with our customers in real life, and better understand what’s most important to them. Our Midtown Retail Experience and Hudson Yards stores represent a unique opportunity to show everyone on the world’s largest stage what we stand for and what we’re building.”


“We enjoy experimenting with different retail concepts at Rhone and we look forward to the opportunity to reach one of our core demographics with the Midtown store,” added Barbara Nealey, director of retail operations at Rhone. “We’re also thrilled to partner with Hudson Yards to launch our first-ever permanent brick-and-mortar storefront that will serve as a flagship embodiment of our brand.” 

The creation of Rhone’s Midtown Retail Experience was led by Principals: Strategy and Design; founder Julie Zukof-Tamir developed the creative strategy and experience and creative director, Joy Fan, led the visual merchandising direction. For their Hudson Yards location, Rhone worked with local NYC-based architect firm, Oneil-Langan, to design the space and help translate the designs of their products into a physical, immersive experience.

The Rhone Midtown Retail Experience at 1585 Broadway and will be open through May 31, 2019 daily from 10am-8pm. Rhone Hudson Yards, opening March 15, 2019, will be located on the luxury property’s 77,000-square foot second floor at 20 Hudson Yards.


Photos by Robert Malmberg