Robert Graham is getting into golf.
Its newest collection, dubbed Robert Graham Clubhouse, will allow its customers to showcase their personal style on the golf course and around the clubhouse’s lifestyle activities. This new line includes built-in performance features like UV protection, moisture-wicking, and breathable stretch across polos, T-shirts, shorts, pants, knits, and button-downs. Retail prices range from $68 to $248.
“We have spent the past 20 years giving a voice to people around the globe who want to express themselves with style and confidence,” said Andrew Berg, president of Robert Graham. “The RG Clubhouse collection gives both current and new Collectors the opportunity to declare their style from course to clubhouse and represents yet another passion point where the brand can meet their needs.”
The RG Clubhouse collection was recently launched on robertgraham.us and in company-owned stores. The collection is also available at department stores and select private golf clubs and resorts including Troon Prive clubs, Whistling Straits/Destination Kohler, Turtle Creek Club, Hudson National Golf Club, The Bridges of Sante Fe, Maplewood Country Club, Barton Creek, and Edgewood Golf Club.
To assist in the launch and growth of the RG Clubhouse collection, Robert Graham has partnered with the golf marketing agency, Gilly Group and its golf-industry veteran CEO, Alyson Ramsey Johnson, to ensure that the brand is represented properly to this new segment while partnering with clubs, resorts, influencers, athletes, and events.