ROBERT GRAHAM SPONSORS INDY DRIVER TOWNSEND BELL
One of the most significant weekends on the motor racing calendar is Memorial Day, since many of the major race series hold their signature events on this unofficial launch of the summer season. The two foremost events are the Monaco Grand Prix for Formula 1 cars and the Indianapolis 500. The month long build up to the Indy 500, known as the “Greatest Spectacle in Racing,” is even more relevant this year as the “Brickyard” celebrates its 100th year.
At an exclusive media event in New York City this past Tuesday, Townsend Bell, who qualified 4th for this weekend’s Indy 500, met with journalists at one of his sponsor’s restaurants on Park Avenue. Bell, who will be competing in his 10th Indy 500, will be driving the Andretti Racing #29 California Pizza Kitchen / Robert Graham IndyCar powered by Honda.
Race teams and race car drivers need sponsorship money to race and brands use racing as a means to promote their products. But as Townsend Bell explains “As a driver, you might not actually eat the food or wear the clothing your sponsors make. In this case however my family often goes to our local California Pizza Kitchen so it’s easy for me to represent them. As for Robert Graham; I am the brand. Their clothes are the type I wear; I shop for them myself. I love the fabrics, the pops of color, and the unexpected reveal when you turn up the collar or cuff. The jeans are also phenomenal! And now they have this wonderful cologne called Courage: the bottle cap is a replica of a 1930’s race car driver’s head with goggles. So for me, it’s a genuine partnership: I’m having lots of fun during the lead up to the Indy 500.”
On Sunday May 29th at 12:14 pm, a record attendance of nearly 250,000 eager race fans will hear the famous words “Drivers Start Your Engines” resonate throughout the grandstands as these magnificent machines come to life. At 12:19 the Green flag will drop and for 500 miles some of the fastest cars on Earth will compete for one of the most coveted trophies in motorsports.
