Roberto Cavalli Paul Surridge
by Stephen Garner
Roberto Cavalli Paul Surridge
Paul Surridge

Luxury Italian brand Roberto Cavalli has been named as a special guest designer at Italian trade show Pitti Uomo 94, which will take place June 12-15 in Florence.

One of the most important Italian luxury brands in the world, Roberto Cavalli will be back on its “hometown” catwalks with the first men’s collection by Paul Surridge, the new creative director for all of the company’s lines. The brand joins Craig Green, who was named men’s guest designer for the upcoming summer edition of Pitti Uomo.

“The long love story between Pitti Immagine and Roberto Cavalli began nearly twenty years ago,” said Raffaello Napoleone, CEO of Pitti Immagine. “The runway show at the forthcoming edition of Pitti Uomo, featuring the first menswear collection by Paul Surridge further sanctions this bond, with us of Pitti and with the city. It marks the return of one of the champions of Italian style, one of the names that made Florence the world capital of fashion, and – at the same time it is the moment for highlighting a new phase for the brand led by the design talents of the new creative director. We are truly pleased to present this Special Guest, and we are working with the Roberto Cavalli Group with great synergy.”

“The Roberto Cavalli brand was born in Florence and it is only natural that its relaunch goes through this city,” added Gian Giacomo Ferraris, CEO of the Roberto Cavalli Group. “We are so pleased for the invitation of Paul Surridge as Special Guest at the 94th edition of Pitti Immagine Uomo, marking the launch of his first Roberto Cavalli men collection. Growing menswear is a significant opportunity for our business: Paul’s talent, vision and experience in the context of Pitti Uomo are the perfect platform for its development.”