by Stephen Garner

The Rockport Company and Reef Lifestyle have entered into agreements to transition their Canadian businesses to a distributor model with Trend Marketing, one of the leading footwear distributors in Canada. Trend Marketing currently distributes the footwear brands Cole Haan, Sam Edelman, Vince Camuto, Franco Sarto, and Via Spiga, among other brands.

“We are thrilled to partner with Trend Marketing as our distributor in the Canadian market,” said Gregg Ribatt, chief executive officer of Rockport & Reef. “Trend is one of the leading footwear distributors in the Americas and we are confident that they will help drive deep consumer connections and high-quality growth in the future.”

“Trend Marketing is very excited to partner with such an iconic organization as The Rockport Company,” added Larry Gladstone, founder and CEO of Trend Marketing. “There is a huge opportunity for the entire portfolio of authentic, premium footwear brands in Canada and we are excited to energize them all in the market.  The Canadian consumer values innovative, quality footwear that not only looks good but feels great which is why a partnership with Rockport is the perfect fit.” 

The transaction is expected to close for Rockport Company brands on May 1, 2019 and for Reef on June 1, 2019.