Rocky Brands, Inc, a leading designer, manufacturer and marketer of premium quality footwear and apparel, has announced the sale of its Los Angeles-based footwear company Creative Recreation brand to a private investment group.
The sale included the inventory, product designs and molds, trademarks and related intangible assets of Creative Recreation along with certain licensing and other contracts. Terms of the transactions were not disclosed.
In the past year, Creative Recreation has expanded its presence through the use of pop-up shops, a collaboration with singer Nick Jonas, and a fall campaign featuring such trendsetters as hip-hop singer Rob $tone, fashion-forward rapper Leaf, actor-singer-dancer Keiynan Lonsdale, internet sensation King Vader, electronic music producer D33J, and singer-songwriter Dreezy.
“We were pleased to reach a favorable agreement on the sale of the Creative Recreation brand and assets,” said Jason Brooks, Rocky’s president and CEO. “Importantly, the sale allows us to focus 100 percent on our profitable work, western, hunting and military categories where we believe our most important growth opportunities lie.”