How Ronnie Fieg Grew Kith From Store To Brand To Empire

by MR Magazine Staff

Queens-bred Ronnie Fieg went from 13-year-old stockboy to brand mogul by mastering the limited-edition sneaker drop and trafficking unique products that feel special to Kith devotees. In our new episode of Blueprint, Complex’s Editor-in-Chief Noah Callahan-Bever spoke with Fieg about the steps it took to get where he is now, and found out where Kith is going next. “I wanted to build product for people like me, who are into special projects and special product that were limited so that they could be different,” Fieg explains. “The idea is to maximize the potential of what I’m doing,” he adds. “Doing it tastefully, and not hurting the brand in the process.” See more at Complex.