Rothmans hosts prostate cancer awareness event

by Harry Sheff

Rothmans New York hosted a pre-Father’s Day prostate cancer awareness event at its new store last week with help from Zero: The Project to End Prostate Cancer and Würkin Stiffs. Zero offered free (and non-invasive!) blood screenings aboard its well-appointed RV all afternoon on Thursday, the 14th.

Jim Giddon, Zero CEO Skip Lockwood, Ken Giddon, Dr. Ronnie Fiine, Würkin Stiffs' CEO Jonathan Boos and Joseph Reis

“When Jonathan Boos of Würkin Stiffs approached me about hosting this event at our new store, it was a no brainer for us to get involved,” said Rothmans’ Ken Giddon. “Prostate cancer is the second leading cause of death among men and we admire Zero’s effort to increase awareness about this disease and offer free testing.”

“More than 240,000 men will be diagnosed with prostate cancer this year alone,” said Skip Lockwood, CEO of Zero. “Education and early detection are the keys to successful treatment of the disease.” Problems can be detected early with a blood test that screens for rising levels of the Prostate Specific Antigen (PSA), a protein made in the prostate gland. The more invasive variety of exam was also offered.

Jonathan Boos was on hand for a Würkin Stiffs trunk show; he committed to donating a portion of each sale to Zero.

Comedian and Today Show contributor Chuck Nice was also there offering style tips to shoppers.