by Stephen Garner

Rowing Blazers announced on Tuesday that Web Smith, founder and editor-in-chief of 2PM Inc. and Edith Young, former associate editor at Man Repeller have joined the company.

Smith will join Rowing Blazers as a member of the brand’s executive team in his role as director of strategy and leadership, and Young, a full-time employee, will serve as deputy creative director. Both will work closely with co-founders Jack Carlson and David Rosenzweig, and the brand’s e-commerce director Katelyn Glass.

Smith is the founder and editor-in-chief of 2PM Inc. and co-founder of Mizzen + Main. He is also an advisor to a wide range of early and growth-stage consumer brand e-commerce businesses, as well as larger corporations including Verizon and Alibaba.

“I believe that Rowing Blazers is the next great American brand, and I’m proud to support an ultra-talented team that is capable of turning that belief into reality,” said Smith. “If Take Ivy were published today, it would look like the company that Jack and David have built.”

Young comes to Rowing Blazers from Man Repeller, where she was associate editor, responsible for content production across all channels and for partnership clients including Gucci, Amazon, Sies Marjan, and Nike. Previously, she was at Outdoor Voices.

“I’m so excited to join the Rowing Blazers team after working with them in several different capacities over the last few years,” said Young. “I know I’m not alone in feeling this way, but when I first heard about the smart and irreverent brand, I could have been convinced that I had wished Rowing Blazers into existence. Since then, Rowing Blazers has always felt like a kindred spirit, and I am so looking forward to working alongside the extraordinary people who actually brought it into existence.”

“We’re honored to have two people as talented as Web and Edith joining the Rowing Blazers team,” added Carlson. “Since starting the brand three years ago, it’s been a wild adventure: from the less glamorous stuff – hot days running around the Garment District with rolls of blazer flannel to long nights looking at yarn for rugby shirts; to the fun stuff – collaborating with brands like Fila and Barbour, and unforgettable events in New York, L.A., and Paris. I like that we defy labels and that we’re helping to redefine what people think of when they think of ‘preppy’ – ditching some of the stuffiness and the superficiality. The industry is changing, and the way people shop and dress is changing. Web and Edith get it. We have some amazing opportunities ahead of us, and Web and Edith are going to play a crucial role in shaping Rowing Blazers’ trajectory, working with what is already a brilliant team.”