Rowing Blazers has dropped the first installment of its spring/summer ‘20 collection.
Taking cues from films like Moonrise Kingdom and Call Me By Your Name and their respective eras, the mid-’60s and the mid-’80s, the collection is inspired by tranquil summer days and by Rowing Blazer founder Jack Carlson’s own summer memories.
“I was lucky – luckier than I realized – to spend many summers as a young adult in Italy and New England,” said Carlson. “I spent a couple summers as a field archaeologist excavating an Etruscan temple in the countryside near Florence. On the weekends, I’d go up to Como with a few friends. We’d stay at a cheap hotel, spend the day floating on a little boat in the middle of the lake, and sit on a curb eating Neapolitan pizza out of a box at night. When I was on the U.S. rowing team, I would spend the summer training on the Dartmouth campus in New Hampshire. It was idyllic. When we had a few days off, I would go to Nantucket with my girlfriend at the time. I remember it raining the whole time. We went to the beach anyway and ate Downyflake doughnuts from a soggy cardboard box. I guess I like eating out of boxes.”
The collection includes a proprietary patchwork madras and a seersucker stripe woven just for Rowing Blazers using the brand’s signature stripe; colorblocked rugby shirts made on vintage French knitting machines; American-made candy-stripe button-downs with cotton buttons; split color cotton twill hats made in Brooklyn; hoodies and tees emblazoned with graphics evoking the world of myth: Adam and Eve, the Loch Ness monster. The collection also includes a spring squall jacket made in collaboration with Lands’ End recreated in an original 1980s colorblock pattern.
The collection’s lookbook, shot by Thomas Welch, Matthew Schonfeld, and Molly Kirk, plays on the Moonrise Kingdom-meets-Call Me By Your Name inspiration and features an ensemble cast that includes artist Richard Haines and controversial author, artist, and Instagram sensation Caroline Calloway.
The collection is available now at rowingblazers.com, the Rowing Blazers Clubhouse in NYC, the Rowing Blazers pop-ups in L.A. and Brooklyn, and at Beams Plus in Japan.