ROWING BLAZERS RELEASES COLLABORATION WITH FILA AND BABAR

by Stephen Garner

Rowing Blazers and Fila have teamed up with Nelvana Enterprises, a world-leading international producer, distributor, and licensor of children’s animated and live-action content, and The Clifford Ross Company, to launch a limited-edition, tennis-inspired capsule collection featuring the beloved children’s literary character, Babar the Elephant. Rowing Blazers has collaborated with both brands over the last year, and this drop marks the continuation of those partnerships.

The 14-piece Rowing Blazers x Fila x Babar collection includes apparel, accessories, and footwear, updating signature Fila silhouettes while bringing the Babar brand to life through these new designs. For this capsule, the character is playfully incorporated into all pieces, swapping his signature green suit for court-ready attire. The color palette of white, navy, green, and yellow highlights hues associated with both Fila and Babar. Plus, to commemorate this special collaboration, Babar’s primary toy partner YOTTOY has created an exclusive, limited edition Babar plush, sporting the same tennis ensemble as featured in the collection.

The apparel, offered in size XS-XXL for both men and women, features polo shirts, tracksuits, a crewneck sweatshirt, graphic tees, shorts, and a tennis skirt. Design elements include the zig-zag pattern synonymous with the Rowing Blazers brand, a variety of custom logos, and Babar cleverly dressed in key styles from the collection. Standout pieces include the zig-zag patterned Polo Shirt and the Warm Up Jacket and Sweatpants. In keeping with the tennis theme, a classic white tee is embellished with a famous illustration from the book “Babar the King” by Jean de Brunhoff, with Babar and Celeste playing doubles. All styles feature Rowing Blazers’ signature zig-zig trim and custom Babar Tennis logo. The matching accessories include a tennis bag and two baseball caps.

To complement the apparel, the capsule includes a special-edition Fila Tennis 88. The crisp white sneaker is decorated with Rowing Blazers, Fila, and Babar logo treatments on the tongue and heel. Babar appears on the midsole, tennis racquet in hand, and again on the sock liners which feature the same storybook image as seen on the graphic tee.

“I’ve had a print of Babar and his family playing tennis hanging on my wall for as long as I can remember. It’s serene, and it brings together two of my favorite things: Babar and the game of tennis. Babar the Elephant is, perhaps, my favorite character in all of children’s literature. He had style, taste, and great friends and family,” said Jack Carlson, founder and CEO of Rowing Blazers. “When I think about tennis, I think about Fila and the classic polos, shorts, and warm-ups from the sport’s golden age. Designing and creating a collaboration that brings together these different worlds is a dream come true for Rowing Blazers. Rowing Blazers has always been about celebrating sport, nostalgia, culture, and community.”

“As we celebrate Babar’s 90th-anniversary milestone, we are so excited to partner with Rowing Blazers and Fila on a beautiful tennis-inspired capsule collection,” added Mellany Masterson, head of Nelvana Enterprises. “Rowing Blazers has become a trusted partner elevating Babar through innovative high-end products, and Fila brings unmatched expertise on high-quality tennis apparel for a collaboration that perfectly captures Babar’s dapper style.”

The collection is available exclusively at rowingblazers.com beginning today. Select styles will be available on fila.com later this fall.

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