Online off-price retailer Rue La La has appointed Mark McWeeny as chief executive officer, effective immediately. In a planned succession, Mark McWeeny replaces Steve Davis.
McWeeny, one of the original co-founders of Rue La La, has served in a variety of roles including the organization’s chief financial officer, chief marketing officer and president of new ventures. McWeeny will be responsible for creating, implementing and driving the brand’s strategy, development, vision, and day-to-day operations with a focus on maintaining and furthering the success and profitable business seen in 2015.
“I’m thrilled to continue the success of the last several years,” said McWeeny. “After a profitable 2015, we will focus on driving innovation, capitalizing on our mobile leadership, cultivating additional strong brand relationships and creating deeper consumer engagement into the future.”
Additionally, two current executive team members Mark Weinberg and Lisa Rhodes will move into new, expanded roles. Weinberg (formerly the EVP of Corporate Development) will move into the role of chief financial officer and chief operating officer. In addition to her current responsibilities as president, Rhodes will now be part of the Board of Directors.
“I’m grateful to Steve for being an incredible partner for sixteen years and for positioning Rue for success as we embark on our future,” said Michael Rubin, chairman of Rue La La. “These moves are a natural next step in the evolution of the brand. I have worked with Mark since 2009 and I couldn’t be more excited for him to drive the company forward as CEO in our next chapter. Mark’s experience and passion for the business make him the perfect successor.”
“I’m looking forward to seeing Mark and his capable team leading the charge,” added Davis. “I’ve been working alongside Mark for the last five years building the most engaging online retail experience. I’m excited to leave the company in the hands of someone who has been here from the beginning and knows the vision and the tremendous opportunity we have.”