RUSSELL ATHLETIC EXTENDS PARTNERSHIP WITH LITTLE LEAGUE BASEBALL
Russell Athletic has announced a five-year partnership extension to remain the official uniform provider to the Little League World Series, supplying all on-field apparel and licensed souvenirs. The contract runs through 2020 and is applicable for all nine Little League Baseball and Softball World Series Tournament events. Little League World Series uniforms for 2016 will be unveiled later this summer.
Russell will also provide new player uniforms for participants in all nine Little League World Series tournaments as well as additional apparel for players and coaches designed exclusively for Little League each year.
“We are very proud to continue our longstanding relationship with Little League and remain the Official Uniform of the Little League World Series events,” said Matt Murphy, vice president of marketing for Russell Athletic. “Our brand is dedicated to the growth of Little League Baseball and Softball around the world, and it’s a privilege to partner with an organization that does so much for youth sports.”
“Russell Athletic has provided tremendous support for the Little League program since the relationship began over 30 years ago,” said Liz DiLullo Brown, Little League’s vice president of marketing and communications. “Russell Athletic continues to supply the best options for quality uniforms while still considering the specific needs of Little League and their seasonal operations.”
