Russell athletic opens new york pop-up

by Stephen Garner

Russell Athletic has opened its first pop-up shop in New York City.

Open now through October 26th, the shop is located at 449 Broadway within the heart of SoHo between Howard and Grand Streets.

The 2,500 square-foot store features an immersive shopping experience that offers consumers exclusive merchandise, one of a kind vintage Russell Athletic product, customizable apparel, plus a curated assortment of the brand’s fall/winter ‘19 Heritage and Classic collections. Additionally, the cashless store offers a customization station featuring exclusive patches that will be onsite for consumers to create their own unique Russell Athletic gear.

The pop-up also features a bevy of consumer events and programming, like DJ’s and customization workshops with unexpected artists.

“We are thrilled to be opening our first Russell Athletic pop-up shop in the iconic SoHo NYC shopping district,” said Ricardo Aranda, vice president of Russell Athletic. “The Russell Athletic pop-up shop enables us to bring our rich history to life while engaging with our core community and driving excitement with new consumers on a personal level.”


  1. Omg, about time I find a store that actually sells Russell Items, I am a very big fan of this brand. I love the material they used on their products. because it lasts a very long time and I put their clothes through hell back and forth. I will be visiting your store soon.
    thank you for opening a store with just their items about damn time someone comes up with a good idea.

    Once again
    Thank you

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