Russell Athletic has opened its first pop-up shop in New York City.
Open now through October 26th, the shop is located at 449 Broadway within the heart of SoHo between Howard and Grand Streets.
The 2,500 square-foot store features an immersive shopping experience that offers consumers exclusive merchandise, one of a kind vintage Russell Athletic product, customizable apparel, plus a curated assortment of the brand’s fall/winter ‘19 Heritage and Classic collections. Additionally, the cashless store offers a customization station featuring exclusive patches that will be onsite for consumers to create their own unique Russell Athletic gear.
The pop-up also features a bevy of consumer events and programming, like DJ’s and customization workshops with unexpected artists.
“We are thrilled to be opening our first Russell Athletic pop-up shop in the iconic SoHo NYC shopping district,” said Ricardo Aranda, vice president of Russell Athletic. “The Russell Athletic pop-up shop enables us to bring our rich history to life while engaging with our core community and driving excitement with new consumers on a personal level.”