RYAN SEACREST CELEBRATES NEW RIO COLLECTION AT MACY’S

Ryan Seacrest
by Stephen Garner
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Macy’s Herald Square hosted radio and TV personality Ryan Seacrest on Monday, June 5 in celebration of the launch of his new Ryan Seacrest Distinction Rio collection.

Customers were invited to celebrate Seacrest’s new collection with a big Brazilian-inspired beach party outside of the store on Broadway Plaza. There was an adult sandbox complete with a mini beach volleyball tournament, prizes, a Brazilian food truck with complimentary samples, and Brazilian dance performances.

The 13-piece assortment, which will be exclusively sold in 150 Macy’s stores and online beginning June 15, features a mixture of sportswear clothing and accessories that express a stylishly casual, easy vibe, including linen and poplin shirts, micro-pique polos, chambray shorts, a color-blocked baseball windbreaker, pique knitted blazer crushable fedora, canvas espadrilles, and casual duffle bag.