SAKS FIFTH AVENUE CELEBRATES BROADWAY AT EASTER PARADE

by Brian Lipton
On Sunday, April 16, Saks Fifth Avenue and its president, Marc Metrick, in partnership with national charity Broadway Cares/Equity Fight Aids (BC/EFA), hosted a selection of musical performances from top Broadway shows outside of the retailer’s iconic New York flagship during the city’s famed Easter Day Parade. In addition, the retailer made a “generous donation” to BC/EFA.

The theatrical celebration was led by the characters of Rod and Kate Monster from the Tony Award-winning musical Avenue Q (played by Ben Durocher and Dana Steingold).

The event featured acts from six current Broadway shows: A Bronx Tale; Beautiful-The Carole King Musical; Chicago; Natasha, Pierre & the Great Comet of 1812; The Phantom of the Opera, and Waitress.