Saks Fifth Avenue has announced the opening of The Wellery concept shop, located on the second floor of its Manhattan flagship store. In the first-of-its-kind space, guests can find more than 16,000 square feet of immersive experiences dedicated to wellness, along with a curated edit of products, including men’s and women’s activewear and athleisure apparel and skincare. The Wellery will be open through October 2017.
The Saks Studio space, located at the Wellery, will host rotating pop-up classes and events from some of New York City’s most exciting gyms and fitness programs, including ConBody and Bendable Body. Fitness aficionados can check out and test the latest home gym equipment in showrooms from Technogym, Peloton, and Martone Cycling Co. Meanwhile, Drive 495, a luxury fitness boutique, offers customized stretching and workout routines aimed at helping clients achieve athletic goals, as well as custom golf club fittings for PXG’s innovative club technology. Classes can be booked ahead of time or through the individual brands’ websites, and walk-ins can stop by the Wellery concierge to check on class availability.
“Saks has a long history of creating breakthrough, experiential environments in our stores—in 1935, an indoor ski slope was constructed in the flagship store in order to offer skiing lessons. The Saks Wellery, our latest concept shop, focused entirely on wellness, continues the Saks tradition of elevating shopping to a higher level by building exciting customer experiences,” said Saks Fifth Avenue Chief Merchant Tracy Margolies. “We want the Saks Wellery to be a sanctuary for our customers—a place to find peace and solace in the middle of our bustling city.”
Photos courtesy of Justin Bridges Photography