SAKS FIFTH AVENUE TEAMS UP WITH DISNEY FOR HOLIDAY SEASON
It’s that time of year already. Saks Fifth Avenue is the first major department store to announce its plans for the holiday season. The New York-based department store has teamed up with Disney this season to ring in the holidays at Saks stores this winter. The two iconic brands will come together to delight shoppers this holiday season by creating one-of-a-kind experiences across Saks’ 41 stores in the U.S. and Canada.
This November, Saks’ annual holiday window unveiling in New York will celebrate “Snow White and the Seven Dwarfs.” The collaboration includes special Disney-inspired fashion, accessories and giftable items created by premier designers and available in all Saks stores in the U.S., Canada and Saks.com.
Saks will offer a series of Disney themed breakfasts at Café SFA on the 8th floor of the Saks New York flagship location at Fifth Avenue and 50th Street. Snow White, Snow Prince, and Dopey will make special guest appearances during seatings on select dates from Saturday, November 25 through Sunday, December 31. Tickets are available now for purchase at saks.com/disney.
“The power of brands like Saks and Disney coming together to create special experiences and custom designer pieces that our clients won’t find anywhere else, is the epitome of today’s new luxury—and an opportunity for Saks to put its best foot forward during the holiday season,” said Marc Metrick, president of Saks Fifth Avenue. “We’re excited to unveil more details of this fantastic collaboration in the coming months.”
“It’s been 80 years since Walt Disney astonished the world with the first-ever full-length animated feature, and ‘Snow White and the Seven Dwarfs’ has remained an audience favorite ever since,” added Jimmy Pitaro, chairman of Disney Consumer Products and Interactive Media. “Bringing Snow White and her story to Saks’ holiday campaign is a terrific opportunity to honor the film’s legacy, and give fans a new way to make this classic part of their celebrations.”
