SAKS FIFTH AVENUE TO ADD PARISIAN RESTAURANT L’AVENUE TO NYC FLAGSHIP
Jean-Louis Costes’ famed Parisian restaurant L’Avenue will take over the restaurant operation at Saks Fifth Avenue’s New York flagship when the famed retailer completes its projected three-year renovation in 2018. In addition, L’Avenue will operate at various, yet-to-be-specified locations throughout the store, including the majestic terrace overlooking Rockefeller Center which has never before been open to the public. As of now, there are no plans to put L’Avenue in any other Saks store, according to a company spokesman.
“Taking part in Saks’ reinvention was something we found both compelling and inspiring,” said L’Avenue founder Jean-Louis Costes in a statement. “We believe our L’Avenue restaurant on Avenue Montaigne is an ideal counterpart for the redevelopment of their 1924 landmark flagship as well as for their vision in rethinking the Saks client journey.”
“From when we opened our store nearly a century ago, we have challenged ourselves to deliver a world class experience to all of our customers,” said Saks Fifth Avenue president Marc Metrick. “Today, as we reimagine and redevelop our renowned New York City flagship, we are returning to our heritage of giving our customer unparalleled experiences that place Saks at the intersection of fashion and culture. Bringing Parisian legend L’Avenue to our flagship furthers our mission to make Saks the hero again.”
