SAKS JOINS FORCES WITH NBA STAR ANTHONY DAVIS ON CAPSULE COLLECTION
Saks Fifth Avenue has partnered on an exclusive fall 2016 capsule collection between its private label, Saks Fifth Avenue Collection, and NBA all-star and Olympic Gold Medalist Anthony Davis. The collection, which has been dubbed Saks Fifth Avenue X Anthony Davis, has now launched within 23 Saks Fifth Avenue locations–as well as on saks.com.
Named in honor of Davis’ jersey number on the New Orleans Pelicans, the collection is comprised of 11 unique styles, from a mixed media bomber jacket and neoprene shorts to graphic t-shirts and designer joggers. It will retail from $58 to $188.
“Since launching in 2009, Saks Fifth Avenue Collection has grown into one of Saks’ largest selling menswear brands,” stated Tom Ott, SVP/GMM, Saks Fifth Avenue. “We are thrilled to collaborate with Anthony Davis on an exclusive capsule for our beloved private label. Our customers will be pleasantly surprised by the combined ingenuity of the Saks Design team and the visionary imagination of Davis –the result yields a bold look for luxe athleisure.”
Added Davis: “I wanted to bring athleisure to another level. Collaborating with Saks Fifth Avenue on an exclusive capsule was a dream come true. I was very hands on with the entire process, from choosing the prints to designing the silhouettes—this capsule truly embodies my fashion perspective.”
In support of the launch, Davis will host two Saks Fifth Avenue in-store public appearances sometime later this year.