Off-price retailer Saks Off 5th has launched The Next Generation, a collection of five new private label fashion brands designed in New York City and developed with a fresh aesthetic and fashion-conscious consumer in mind. The collection of The Next Generation brands provides a new look with stylish clothing, footwear and accessories at an attainable price point.
“Saks Off 5th is a world-class destination for style and on-trend products at a great value. Based on our customer’s feedback, we identified an opportunity to add to our portfolio of brands, and increase our assortment of the latest fashions,” said Tom Ott, chief merchant of Saks Off 5th. “With the launch of The Next Generation brands and the vast assortment available, we’re able to offer our customers a differentiated range of quality fashion and styles at competitive pricing.”
Developed in the Saks Off 5th downtown design studio, The Next Generation collections take inspiration from the trends of the season while incorporating distinct details and fabrications with a unique sense of style. Each brand reaches a different customer and offers a curated selection of clothing, footwear, and accessories that suits their preferences and lifestyle needs.
Some of the new brands include: NHP, or New High Performance, which offers performance features and modern trends for a smart take on tailored clothing and sportswear; Russell Park, which offers men’s sportswear and footwear inspired by buzzworthy urban streetwear; and Pure Navy, a modern collection of elevated basics all about clean lines, a refined color palette and effortless ease for men and women.
“When developing the collections, we wanted pieces to maintain classic wearability while ensuring they felt current, and for several of the brands, trend-forward,” said Irene Newman, head of design at Hudson’s Bay Company, the parent of Saks Off 5th. “It was important to combine stylish designs with quality fabrics and flattering fits while maintaining attainable pricing. We are confident that we delivered for our customers with The Next Generation lines.”
New deliveries will bring in fresh styles on a monthly basis. In addition, the collections will highlight key categories such as cashmere, cold weather accessories, and suiting with new styles and colorways debuting throughout the fall/winter season.