by John Russel Jones

Performance and lifestyle brand Salt Life, announces its sponsorship of the Sport Fishing Championship (SFC), a premier offshore fishing series. As the tournament’s premium lifestyle and performance apparel partner, Salt Life will be outfitting in-studio talent as well as on-site staff and featured anglers.

“Salt Life was born out of a love for the water. We couldn’t be happier to kick off our partnership with the Sport Fishing Championship as the tournament’s exclusive lifestyle and performance apparel sponsor,” said Jeff Stillwell, President of Salt Life. “As we continue to expand our performance apparel category, it is only fitting that we outfit some of the best anglers in the world, who will be competing in some of the most impressive fisheries in the world.”

The SFC this month with the Louisiana Gulf Coast Billfish Classic continues through Gulf, Atlantic, Mid-Atlantic, and Caribbean waters until the final tour stop at the San Juan International Billfish Tournament in Puerto Rico. Three-time World Sailfish Champion, Emmy Nominated television host, and Salt Life team member Peter Miller will be anchoring the coverage each week alongside veteran broadcaster Robbie Floyd from the SFC Studios.