Samsung’s Supreme Collaboration In China Is With A “Counterfeit Organization,” Supreme Says

by MR Magazine Staff

Samsung in China has announced a surprising new collaboration with the hyped skate-and-fashion brand Supreme. There’s just one small problem: The company Samsung said it’s working with evidently isn’t Supreme—or at least not the original Supreme founded by James Jebbia that helped pioneer streetwear’s spread through fashion and created hugely popular collaborations with labels such as Louis Vuitton. Exactly what led to the situation isn’t entirely clear. Samsung has not replied to multiple requests for comment. Read more at Quartz.