by John Russel Jones

Save The Duck, the sustainable Italian outerwear brand, opened its first American retail store in New York City on Monday. The store offers men’s, women’s, and children’s outerwear, as well as the brand’s lifestyle collections. The store will be the company’s headquarters in New York, bringing the brand’s philosophy and commitment to animals’ rights preservation to the city.

Save The Duck opened the 1,500 square-foot store in Manhattan’s SoHo neighborhood, adding another conscious option to the shopping district’s retail offerings. The store’s design emulates the brand’s commitment to manufacturing with environmentally friendly materials. The track LED lighting is made from recycled plastic that was extruded at a high temperature from a bespoke mold and treated with non-toxic varnish. Additionally, display platforms and counters are finished with a layer of natural rubber.

While this store is the first foray into direct-to-consumer, brick-and-mortar retail for the brand in the United States, the collection has been sold at retailers Nordstrom, Neiman Marcus, and Bloomingdale’s. In addition to the brand’s flagship store, the collection is available for purchase online at The store’s inaugural merchandise selection highlights the brand’s signature outerwear, utilizing PLUMTECH to produce warm items that are environmentally friendly.

Founded by Foresto Bargi in 1914 as the Forest Clothing Company, the company is helmed by the third generation of the family, Nicolas Bargi. In 2012, Bargi started the brand Save The Duck, with a strong commitment to continuing his family’s work, but in a sustainable manner focusing on bettering the environment and animal welfare.

“This has been a very important year for us, since we’re expanding in strategic new regions, as well as strengthening our presence in the markets where we’re already present.” Says CEO and owner, Nicolas Bargi. “I’m excited about the NY opening since it will be our first flagship store in the U.S.A., a key market for us. Our aim, in the medium to long term, is to accelerate our growth while reinforcing the brand’s identity and its awareness globally. We also opened a 3,000-square-foot showroom overseeing Bryant Park earlier this year. This will also showcase brand extensions as we launch them.”