Scabal held events at Harry Rosen’s Toronto flagship and Richards of Greenwich in Connecticut last week to introduce its new Noble Fleece collection of Super 200s Merino wool. The Richards event featured a sheep sheering demonstration.
Craig Wertheim, Scabal’s national sales manager for the U.S. and Canada, called the Richards events a success. “We had over 100 customers come through to see the sheep and look at the cloth and display we had set up,” he said. “Suits made from Scabal’s Noble Fleece wool start at $11,500 made from one manufacturer and $15,500 from another.”
Wertheim added, “On Thursday we did the event at Harry Rosen and sold one jacket and pant for $17,500 Canadian in their Bloor Street Bespoke department.”
Sales associates at both stores said they have customers in mind for the Scabal collections.
Scabal’s Noble Fleece program, a collaboration with Woolmark, is based on an ecologically sustainable and economically fair farming initiative in Australia. Selected farms breed pure Saxon Merino sheep on granite-based soils, mostly around 600 meters above sea level. The Noble Fleece Super 200s fabrics are woven in an English mill that has been in operation for nearly 500 years.
Scabal is holding similar events in Europe this week, at Cifonelli in Paris and Santa Eulalia in Barcelona.