Scam Or Subversion? How A DHL T-Shirt Became This Year’s Must-Have

by MR Magazine Staff

On 1 October 2015, a man walked out on to the Vetements catwalk in Paris. He wore Dr Martens boots, shiny black trousers, an open black shirt and what was to become the It item of spring/summer 2016: a DHL T-shirt. The reaction fell into two camps: one, furiously snapping pictures to post on Instagram; the other, quizzical. Paris is traditionally the world of sequin gowns, champagne on trays and sets that cost millions, after all.

A T-shirt with such a prosaic logo really threw down the gauntlet. Vetements – a label known for wonky 90s-influenced streetwear, real-world models and oversized fits, designed by a collective headed by Demna Gvasalia – had arguably brought anti-fashion back to fashion. Read more at The Guardian.