FREE THE FUTURE CELEBRATES ITS POP-UP STORE

by Christopher Blomquist

In November 2021 streetwear brand¬†Diplomacy partnered with NBA free agent Wes Iwundu and opened the doors to their first ever pop-up store. Located at 420 N Fairfax Avenue in Los Angeles, the monthlong pop-up sold Free The Future, Diplomacy’s collaborative capsule with Iwundu, as well as other collections. The shop was created in partnership with celebrity stylist and Diplomacy’s creative director Eric Archibald. A portion of Free The Future’s sales are donated to The Boys and Girls Clubs of Houston. Notable attendees throughout the month included the singer Estelle and rapper Dave East, among others.