SCHMOOZING: FRENCH BRAND SERGE BLANCO OPENS POP-UP AT ROTHMANS

Serge Blanco Rothmans Pop-Up
by Stephen Garner
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French sportswear brand Serge Blanco made its grand debut in New York City last night at an opening celebration of its first pop-up shop concept at Rothmans New York. The pop-up shop, which will remain in the store until December 22, features a selection of the brand’s fall/winter ’17 collection.

While the brand has been dressing men for almost 25 years, Serge Blanco has only been in the U.S. for two seasons. Serge Blanco is most known for its polos and woven shirts but also comprises a full style collection for the modern man. Crafted with interesting fabrics and prints, all pieces in the collection embody the evolution of the brand, from its original college rugby-inspired DNA to its new redefined sportswear.

“This essentially marks our first big debut in the U.S.,” Costantino Costa, brand director for Serge Blanco, told MR. “We are excited to have a physical presence here in New York, and look forward to more opportunities like this across the nation.”