by Brian Lipton
HBO Ballers
Cable giant HBO hosted a VIP red carpet event for the third season of its hit show “Ballers,” starring Dwayne “The Rock” Johnson, on Sunday, July 23 at a specially created pop-up shop on La Brea Avenue in Los Angeles.

The pop-up, which was open to the public last weekend, featured a luxury co-branded capsule collection created in partnership with five cutting-edge brands: Pyer Moss, Buscemi, Cazal, Hall of Fame and ROC96 x MadeWorn. Items included t-shirts, sweatshirts, slides, backpacks and hats.

“We are excited to bring the ‘Ballers’ aesthetic to life for our fans,” said the show’s costume designer, Tiffany Hasbourne. “This is going to be our most action-packed and stylish season, so there was no other way to launch than with a fully-immersive experience to capture that energy and offer our audience the opportunity to shop this collection.”

 Among the many guests at the party were designers Kerby Jean-Raymond, Kareem “Biggs” Burke and Jon Buscemi, and actors Jesse Williams,and Jay Ellis — all of whom were invited to enjoy custom cocktails and mingle with the cast and crew of the show. Meanwhile, DJ Wonder and Virgil Abloh provided the soundtrack for the evening.