The show/party was the last official event of New York Fashion Week: Men’s, held in partnership with the Council of Fashion Designers of America. The release party also kicked off an exclusive visual week of John Varvatos Dark Rebel Rider at Bloomingdale’s, where the fragrance can be purchased.
The night featured a special performance by Tyler Bryant & The Shakedown, a band which was specially selected by Varvatos. On hand to support the launch were musicians Machine Gun Kelly and Travis Mills, as well as actor Corey Hawkins and athlete/model Dale Moss.
The fragrance is the result of a long-standing collaboration between Varvatos and Rodrigo Flores-Roux, Givaudan’s Vice President of Perfumery. It features top notes of bitter orange and citron, saffron, marjoram and hyssop, and heart notes of Florentine iris roots, osmanthus absolute, black violet, rockrose resin, Somalian frankincense, Sumatran bark resin and Tolu balsam.
“Dark Rebel Rider is an extension of the Dark Rebel fragrance collection, which I originally launched in 2015. The fragrance is inspired by the bad-boy biker, who walks to his own beat and has an edge but also doesn’t try too hard,” said Varvatos. “Just like my clothes, the Dark Rebel Rider fragrance is iconic, timeless and represents a courageous attitude. It is a clear expression of a personality that defies the norm.”