Schmoozing: mr porter hosts cocktail party with beams in milan

by Stephen Garner

Online menswear retailer Mr Porter hosted a cocktail party with Japanese fashion enterprise Beams to celebrate the upcoming global debut of Beams F on Mr Porter during Milan Fashion Week. More than 150 guests attended, including global press, Mr Porter Style Council members, VIP’s and influencers.

The evening was co-hosted by Beams chief executive officer Yo Shitara and Mr Porter brand and content director Jeremy Langmead at The Botanical Club in Milan.

Beams F, for “Future”, is a specialty label from Beams that launched in 1978 as an extension of its main line, with a focus on quality fabrics, precision craftsmanship and pieces that combine American, European and Japanese influences. Having been available to purchase only in Japan until now, the exclusive launch on Mr Porter gives the brand its first platform for a global audience.

The Mr Porter x Beams F collection comprises 31 pieces of traditional tailoring and sophisticated casualwear. The Beams F exclusive collection will launch globally on Mr Porter on January 28, followed by a dedicated feature story, shot during Milan Fashion Week at Bar Basso, which will be published in The Journal on January 31.