by John Russel Jones

On Thursday, June 6th, New York-based luxury streetwear brand Paris Laundry unveiled its Spring-Summer 2025 Collection, aptly named Self Destruction, at an exclusive Summer Kickoff Party at its NYC flagship location in Tribeca. This special preview was an exciting opportunity for a select few to view the new collection before it headed off to the European Menswear Markets. Guests kicked off summer with music by DJ Mazurbate, while enjoying Tipsy Scoop Ice Cream and Mezcalita Cocktails crafted with Banhez mezcal, Libelula tequila, and Combier Triple Sec.

Paris Laundry Founder Guy Samuel (at top, left, with Leon Thomas III, and Daquan Earle) enjoyed the evening with guests, including DJ Mazurbate, Bloody Osiris, Bloody Dior, Cjay Syre, Crystal Dunn-Paris, and Eric West.

Elizha Jamauhl

Guy Samuel draws inspiration from the vibrant energy of his favorite neighborhoods around the globe and a profound appreciation for Japanese culture, including its fabrications and films. The Spring-Summer 2025 collection is a masterful blend of urbanism and destruction, offering a modern interpretation of contemporary culture and its surroundings for the next generation of streetwear enthusiasts.

Jameson Montgomery, Harrison Kallner
Matthew Mazur
Cavier Coleman
Cesar Lemonier, Andrew Nguyen
Tashiana Washington, Guy Samuel, Eric West
Joshua Popper, Guy Samuel
Elizha Jamauhl
Aidan Scout, Chenoa Jade
Caitlin Agustina, Ethan Diaz

Images courtesy of BFA