Luxury watch brand IWC Schaffhausen hosted the 4th annual “For the Love of Cinema” Gala to kick off the Tribeca Film Festival at Spring Studios on Thursday, April 14. IWC is the official ‘Festival-Time’ partner of the Festival, and the event showcased the company’s newest creation: the limited edition Portugieser Annual Calendar.
At the dinner, a $50,000 cash prize and award was presented by IWC to Matt Ruskin for his film The Untitled Colin Warner Project. The selection was based on his innovative approach to cinema and character, as well as year-long filmmaker mentorship by the Tribeca Film Institute.
Among the many notable guests were the Festival’s co-founders, Robert DeNiro, Jane Rosenthal and Craig Hatkoff, along with actors Katie Holmes, Kate Mara, Scott Eastwood, Dev Patel, Jennifer Westfeldt, Hill Harper, Judy Greer, Jason Biggs and Jenny Mollen, TV host and fashion icon Michael Strahan, former NFL star Nnamdi Asomughi, models Karolina Kurokova and Veit Couterier, and TV star Joel McHale, who kept the audience in stitches during the dinner. The stylish group was also treated to an intimate performance by musical duo JohnnySwim.