SCHMOOZING: SALVATORE FERRAGAMO CELEBRATES 100 YEARS OF TIES WITH HOLLYWOOD

by Stephen Garner

Salvatore Ferragamo celebrated the culmination of its “100 Years 100 Days” digital cycle on Tuesday, December 8 with a star-studded event at New York, highlighting the luxury Italian house’s century-long ties to cinema.

“100 Years 100 Days”, which was launched in September, was a digital platform which celebrated the 100-year parallel stories of both Salvatore Ferragamo and Hollywood that offers daily posts of exclusive events, films, features and collaborations over a 100-day period.

The brand welcomed celebrity and VIP friends, including Julianne Moore, Eva Chen, Carine Roitfeld and Russell Simmons, into the fantasy world of Gancio Studios by presenting movie sets from throughout the years. The company also showcased the house’s debut signature eyewear and timepiece collections; each piece is embellished with the Gancio signature house emblem which is inspired by Florence’s medieval Palazzo Spini Feroni, Ferragamo’s headquarters since 1938.

There was also a specially-installed screening room to show Ferragamo Signature, a contemporary project celebrating the Ferragamo Gancio line, starring Elettra Weidman and Ethan Peck.

“My father was a visionary, pushing beyond the creative boundaries of fashion alongside the cinematic revolution of Hollywood,” said Massimo Ferragamo, chairman of Salvatore Ferragamo. “His legacy — innovative design and craftsmanship, uniquely mixing and repurposing the finest materials, and a playful use of color — continues to inspire in today’s digital age, bringing the best of Italian luxury to the heirs of his original celebrity clientele.”