SCHMOOZING: WOOLRICH CELEBRATES NEW MILAN FLAGSHIP

by Stephen Garner
woolrich
On Friday, January 12, Woolrich hosted a private cocktail to celebrate its first Milan flagship store located on Corso Venezia 3.

Taking place on the opening day of Milan Men’s Fashion Week, the event featured a live DJ set by François Pochez. International press, buyers, and influencers gathered to celebrate the new store and the company’s newest concept.

The boutique, spanning 700 square-meters, was designed by Japanese studio Wonderwall under the guidance of Masamichi Katayama. The store’s interactive concept comprises a lounge area, a dedicated space for customization, a green area curated by Green Fingers and an Extreme Weather Experience Room, all of which offer an innovative and fully engaging in-store experience.