Scotch & Soda

Scotch & soda travels to jordan for spring campaign

by Stephen Garner
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In the newest installment of Scotch & Soda’s brand campaign ‘From Amsterdam, From Everywhere’, the Dutch fashion label aims to honor all free-thinking wanderers who are drawn to explore everywhere.

“It’s a story of both world discovery and self-discovery – about how far you’d go and what risks you’d take to do things differently and choose your own way,” said Marlou van Engelen, creative director of Scotch & Soda.

For this new campaign, shot by Swedish-born photographer Elisabeth Toll, the brand went to Jordan to go off the beaten path to some awe-inspiring locations. Each location frames the collection’s colorcard inspired by the transforming lights of day. The iconic red of the Wadi Rum desert, the ochres of its wind-carved canyons and the Dead Sea’s salt-white shores of Jordan compliment the collection’s aesthetic beautifully.