PVH Corp has announced agreements in principle for multi-year marketing partnerships for its Izod Golf brand with three-time PGA Tour winner Scott Piercy and 2015 PGA Tour champion David Lingmerth.
As brand ambassadors, both Piercy and Lingmerth will wear the company apparel on-course, including shirts, pants, belts and socks. The pair’s first appearance of 2017 will take place during this week’s Sony Open in Hawaii.
“We’re extremely excited to renew our partnership with Scott and develop our relationship with David,” said Mike Kelly, EVP of Marketing for PVH. “They both embody the spirit of the Izod brand – as seasoned winners with a competitive spirit, and as energetic players who are poised for continued success. We look forward to working with both champions as they continue their careers and build upon their legacies.”
“It’s a pleasure to reunite with an iconic American golf brand like Izod,” said Piercy. “I have the best team on the tour and Izod is such an important part of it.”
“It is a tremendous honor and big step in my career to partner with a brand that I have long recognized and admired,” said Lingmerth. “I’m looking forward to working with Team Izod and honored to join Scott on the pro roster.”