Entertainer and fashion mogul Sean “Diddy” Combs introduced his fashion brand’s eponymous fragrance, Sean John, at Macy’s Lenox Square in Atlanta on Thursday, September 8. The Eau de Toilette spray is available in two sizes (1 oz for $39, and 3.4 oz for $70), and is available this month at the retailer, as well as other stores.
After being greeted by store manager, Brian Williams, Combs walked through the men’s sportswear department, stopping to thank the Sean John sales associates, and then descended to the fragrance counter on the main floor where he delighted shoppers by providing them with some of the highlights of the new Sean John fragrance. Later that evening, Combs performed at Atlanta’s Phillips Arena with his Bad Boy Family Reunion Tour.
Combs debuted the Sean John line in 1999 and he has previously released three other fragrances. As an entertainer, he has won three Grammy Awards, starred in such films as the Oscar-winning Monster’s Ball, and appeared on Broadway in the Tony Award-winning revival of A Raisin in the Sun.