The Secret Lab Where Nike Invented The Power-Lacing Shoe Of Our Dreams
Tinker Hatfield was sitting at a drafting table in his office in Beaverton, Oregon. He and another young designer at Nike named Mark Parker had just returned from a brainstorming session in Hollywood with film director Robert Zemeckis, who was storyboarding the sequel to his sci-fi comedy hit of three years earlier, Back to the Future. It was 1988, and Zemeckis and his creative team were on the hunt for futuristic sight gags for the film, set in 2015. They had tasked Hatfield and Parker with dreaming up some seriously 21st-century sneakers. One idea that came up in the meeting involved magnetic levitation, but to Hatfield that seemed a little too Jetsons. His time as a pole-vaulter and his degree in architecture from the University of Oregon had taught him to prize utility, and it didn’t seem plausible to him that any athlete, even decades in the future, would ever want or need to levitate. Hatfield and Parker decided to treat the assignment not as a sight gag but, as he recalls, “like someone had asked me to reinvent footwear for actual performance reasons, in the real world, only I had 30 years to figure the technology out.” And that’s when the idea came to him: “What about a shoe that would essentially come alive when you put it on? It would sense you. It would become the shape of your foot, and when it came alive it would light up. Wouldn’t it be great if shoes could do that?” Read more at Wired.
