SEE EYEWEAR PARTNERS WITH HOWIE MANDEL ON NEW CAPSULE

by Stephen Garner

SEE has partnered with Howie Mandel on a capsule collection of handmade Italian eyeglass frames.  The SEE x Howie Mandel capsule collection will arrive in stores and on the SEE website in early November.  The tagline for the collection is “This is Howie SEE.”

“I’m so thrilled to be partnering with SEE for my Howie See 2020 collection, which hopefully reflects the perfect vision of fun and style while helping boost mental health in underserved communities,” said Mandel.

A portion of all sales from the collection will be donated to the Boris L. Henson Foundation, which aims to change the way mental health is perceived in the Black community.    

“I have always not just admired Howie’s incredible wit, but also his deep compassion which always comes along with the causes he puts energy into,” said Richard Golden, SEE’s founder and CEO. “Howie has an incredible sense of style and I’m honored by how he’s gravitated to our SEE Eyewear brand. We couldn’t be more flattered that he wanted to do this collaboration as there isn’t anyone more ideal.”

The collection includes multiple styles featuring both metal and combinations of metal and acetate. “The highest quality materials were used in the manufacturing of the collection,” added Randal Golden, SEE co-founder and EVP. “All of the pieces are handmade by some of the finest craftsmen in Italy.  We collaborated with Howie on these styles that fit his image and signature look perfectly.”

SEE, which stands for Selective Eyewear Elements, operates 43 stores nationally, including locations in New York City, Los Angeles, South Beach, Boston, San Francisco, Georgetown, Chicago, Nashville, Toronto, and Charleston, among others.