The three-level store and lounge, located at 9 Bolshaya Dmitrovka Street near Red Square, is a partnership with a new Russian grooming brand and barbershop called Manway 1960. The store will feature Seize sur Vingt’s ready-to-wear collection at launch with custom clothing and dress shirts launching later.
Seize sur Vingt was founded by James and Gwendolyn Jurney in 1998 in Manhattan’s Nolita neighborhood as a custom tailored clothing brand for men and women. The brand, which manufactures in Italy, Portugal and France, expanded into ready-to-wear and other apparel categories, including sportswear, shoes and accessories. Seize sur Vingt operates stores at 78 Greene Street in Manhattan’s SoHo neighborhood and at 8618 Melrose Avenue in L.A.’s West Hollywood neighborhood.