SERGIO TACCHINI NAMED AN OFFICIAL PARTNER OF THE ROLEX PARIS MASTERS TOURNAMENT
Italian tennis and lifestyle brand Sergio Tacchini has signed its first-ever official partnership with the Rolex Paris Masters tournament—the final stop on the ATP Masters 1000 Tour. To commemorate the occasion, Sergio Tacchini has designed a dedicated apparel collection.
Consisting of co-branded tracksuits, polos, sweatshirts, shorts, and socks, the limited-edition 2020 Rolex Paris Masters Collection will be worn by the tournament’s line judges and ball kids—along with Sergio Tacchini-branded masks and the brand’s New Young Line sneakers—for a full head-to-toe fit during the series.
For the 2020 Rolex Paris Masters Collection, Sergio Tacchini reimagines classic court styles through updated seam engineering, premium detailing, and colorways inspired by the tricolor French flag. The blue, white, and red palette—in honor of the host country—carries over into a tricolor ‘ST’ monogram logo, which is featured alongside a collaborative ‘ST & Rolex Paris Masters 2020 Crest’ throughout the line. Bright color pops are incorporated as a nod to Sergio Tacchini’s legacy of helping introduce color to the courts in the late ‘60s, while the official Rolex Paris Masters tournament emblem is applied to each item.
“We’re excited to partner with the Rolex Paris Masters for this year’s tournament,” said Howard Cohen, CEO of Sergio Tacchini. “Given our brand’s history, we think it’s imperative that Sergio Tacchini continue to participate and support the world of tennis. In the current environment, tennis is experiencing a resurgence as both a competitive sport and a safer activity option given the distance between players. Our limited edition, co-branded collection allows us to celebrate the tournament and continue to fuel the passion of our devout customer base.”
“The French Tennis Federation places a great deal of importance to the sporting world’s intrinsic values,” commented Bernard Giudicelli, president of the French Tennis Federation. “A tournament’s DNA is expressed through its ability to produce the best possible competitions and is also implicitly linked to the image and values of its partners. We are particularly delighted to sign this new partnership with Sergio Tacchini, a brand that is synonymous with tradition, authenticity, expertise, and style.”
“We are proud to associate ourselves with a brand that has left its mark on the tennis world for over 50 years,” continued Giudicelli. “Though 2020 has been a difficult year for many business sectors, in Sergio Tacchini we have found a partner that shares our desire to be resilient in difficult times and to invest in the future.”
The 2020 Rolex Paris Masters Collection retails between $18 and $98, and are available for purchase exclusively at sergiotacchini.com.
The Sergio Tacchini brand is also an official sponsor of the Monte Carlo Masters, with 2021 marking 13 years of partnership.