Global online fast-fashion retailer Shein presented “Rock The Runway: Shein for All,” last Sunday in Los Angeles. The seasonal preview paired music artists and professional dancers with the Fall/Winter 2022/23 collections of its various brands (including a special collaboration with fashion designer Christian Siriano) for a multimedia program that spotlighted the company’s latest wares.
ABOVE: Avril Lavigne performs onstage at Shein’s Rock The Runway 2022 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for SHEIN)
Shein’s second annual fashion event, the show featured headliners pop-punk icon Avril Lavigne, Jamaican dancehall sensation Shenseea, and Filipino-Australian singer-songwriter Ylona Garcia of 88rising. The show also featured up-and-coming musical acts Brooke Eden, Alexander Jean, Victoria Kimani, Owenn, The Future X, and Haley Reinhart.
Shein plans to continue “Rock The Runway” annually to provide customers and fans with an innovative and exciting way to experience the brand’s Fall/Winter collections.