SHEIN PARTNERED WITH ROLLING LOUD CALIFORNIA FOR MUSIC FESTIVAL

Over the weekend, retailer Shein joined with Rolling Loud California on an immersive festival in Los Angeles.

It was the first time the Chinese retailer had participated in such a project which blended fashion and music. Attendees stepped into a world of festival-ready self-expression with an accessory bar, a temporary airbrush tattoo station, sparkling mouth grills, and fit-check photo moments.

Shein is currently running several festival trend stores including SUMWON, SHEIN BAE, SHEIN ICON, and StreetHX —each catering to different music festival aesthetics, from edgy and daring to effortlessly cool. Search these store names on SHEIN.com to find an array of festival-ready tops, pants, shoes, and more. With fashion-forward, affordable pieces, SHEIN empowers festivalgoers to show up and show out, without breaking the bank.

SHEIN is calling on fans to share their festival fashion on social media by tagging @shein_us and using the hashtag #SHEINFestivalFits. Festival season is just getting started, shop your festival looks now at us.SHEIN.com.